Principles & Values
Texas A&M University is distinguished by its Core Values — fundamental guideposts that unite its students, faculty, staff, and alumni. They are:
- Excellence: An unwavering desire and commitment to greatness.
- Integrity: Doing the right things regardless of the circumstances or personal consequences.
- Leadership: Inspiring others to follow through the strength of one’s character.
- Loyalty: Dedication to our nation, our state, our university, our families and those institutions and values which we individually hold dearest.
- Respect: Earned through the consistency of character.
- Selfless Service: Giving of one’s self for the greater good, without regard to personal gain or recognition.
In addition, the Daniels Fund Ethics Initiative has been dedicated to promoting ethical behavior through principle-based education in business and all spheres of life. It is named after Bill Daniels, who you read about in the section on our history, a respected businessman known for his commitment to ethics and integrity. The National Ethics Case Competition continues to base the competition work on these important core principles for behavior:
- Integrity: Act with honesty in all situations.
- Trust: Build trust in all stakeholder relationships.
- Accountability: Accept responsibility for all decisions.
- Transparency: Maintain open and truthful communications.
- Fairness: Engage in fair competition and create equitable relationships.
- Respect: Honor the rights, freedoms, views, and property of others.
- Rule of Law: Comply with the spirit and intent of laws and regulations.
- Viability: Create long-term value for all relevant stakeholders.
